IA y marketing digital 101

EVENTO EN VIVO EN LÍNEA

AI and Digital Marketing 101: Learn the Basics of Digital Marketing and How to Leverage AI to Truly Grow

Dive into the dynamic digital marketing realm with this comprehensive webinar tailored for newcomers and seasoned professionals. Discover the core principles of digital paid media, the nuances of contemporary digital marketing, and the groundbreaking impact of artificial intelligence on the industry.

What you will learn:

• Basics of Digital Paid Media: Unravel the mysteries behind PPC (Pay-Per-Click), display ads, and social media promotions. Learn how to effectively allocate budgets, target the right audience, and measure success.
• Digital Marketing 101: Go beyond just ads. Understand the essence of content marketing, email campaigns, SEO, and the role of social media in the modern business landscape.
• AI in Digital Marketing: We are standing at the precipice of a new era. Artificial Intelligence is no longer just a sci-fi concept—it is transforming the way businesses reach and interact with their customers. From chatbots to predictive analysis, discover how AI is reshaping the daily strategies and tools marketers use.
• Ethics & Challenges: As with all great innovations, there are concerns. Delve into the ethical considerations of using AI in marketing and the challenges marketers face in this rapidly evolving landscape.

Who should attend:

• Digital marketing novices looking to build a strong foundation
• Professionals wanting to keep up-to-date with the latest trends and technologies
• Business owners seeking insights to harness the power of digital advertising and AI for growth
• Tech enthusiasts curious about the intersection of AI and marketing

Join us as we demystify the digital cosmos and explore the revolutionary role of artificial intelligence in shaping the future of marketing. Equip yourself with the knowledge to navigate this evolving terrain and leverage its immense possibilities.

About Andrew:

Andrew built his first website when he was 12 and integrated early ad tech on the back of Geocities. Ever since, he has been passionate about everything digital, especially ad tech. The concepts, designs, and strategies that go into launching a digital ad campaign are what he lives and breathes every day. It is what has led to my success throughout his career. He started in the ad agency world, working on accounts big and small (Universal Pictures, CWTV, Best Western, Stand Up to Cancer, Verizon, Hulu, Universal Theme Parks, Levi, Sonic Burgers, The Home Depot, and more). He then focused on business development forging new paths for data and digital in Auto, Travel, Tourism, Tech, and Entertainment.

Back at the beginning of the Pandemic, Andrew founded his own company, Revenue Arc. He is laser-focused on bringing the strategies and tools that have helped Fortune 500 clients to the small business community and help educate everyone on the fundamentals of digital advertising.