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B2B social media marketing enables businesses to create brand awareness and develop valuable relationships. However, it’s important that you select the right platform and devise an effective plan first to build credibility and trust. Here are seven ways in which you can boost your B2B social media marketing in 2022. 1. Pick the Right PlatformRead more

Even though businesses often sell more of their services and products during the holidays, they also face more competition. You need a good strategy to beat the competition and take full advantage of the holiday shopping frenzy. Here are six tips to help boost your holiday sales as well as increase the awareness of yourRead more

The LinkedIn Learning platform is designed to equip you with the skills you need to run a thriving business. You should, however, take certain steps if you are to enjoy all the benefits of LinkedIn Learning. Here are seven tips that will help you benefit from LinkedIn Learning. Enroll in Classes To get the mostRead more

According to the United Nations Department of Economic and Social Affairs (DESA), social justice encompasses three essential elements- equal rights, equal opportunity and equal treatment. With these fundamental values in mind, social justice translates to equitable opportunities and equal rights for all. Therefore, businesses owners and managers, like every individual and organization in society, haveRead more

Your startup will have certain unavoidable expenses once you open doors to customers, such as salaries, stock, and rent. You should figure out the capital you need to cover these expenses before launching your company. Having sufficient capital enhances your business’ operational stability before breaking even. Keep reading to learn more about planning and financingRead more

It’s one thing to start a coworking space with some basic amenities and a target market in mind. It’s a different matter altogether to ensure that professionals and companies looking to save on office costs find your solution ideal. You can improve your chances of success by learning to create positive workspace experiences that enableRead more

Not only does workplace inclusion enhance employee experiences, but it also enables employers to become better, more effective leaders. Inclusive work policies are a necessity to ensure that workers with disabilities are empowered at your workplace. Here’s how you can prepare for the upcoming National Disability Employment Awareness Month (NDEAM). National Disability Employment Awareness MonthRead more

Wrapping up our list of top destinations in Ventura County are the cities of Ventura, Oxnard and Camarillo. Ventura Ventura is known for its rich history, dating back thousands of years. Also known as San Buenaventura, the city hosts the county headquarters. It teems with life and energy all year, no matter where you look,Read more

Per the Bureau of Labor Statistics (BLS), the annual employee turnover rate in the U.S. in 2020 was 57.3%. The reasons behind this high number include the COVID-19 pandemic, poor benefits packages, limited growth opportunities, lack of motivation, and lack of job flexibility. Nonetheless, the good news is that effective onboarding programs can greatly helpRead more

According to Forbes, Black female entrepreneurs in the U.S. are starting new businesses at a much higher rate than their White counterparts. However, only 3% of Black women-owned businesses survive to maturity. This is due to factors such as limited access to capital, stiff competition, and lack of investment opportunities. Black women also have toRead more