The Creative Economy

Visit Simi, Simi Valley

The Creative Economy in Ventura County encompasses a wide range of industries that harness individual creativity, skill, and talent to generate economic value and foster innovation. From the private studios in Ojai to the film lots in Simi Valley, artists, musicians, and other creative professionals all contribute significantly to the county's economic landscape, cultural richness, and quality of life. 

According to the Economic Development Collaborative's 2020 Report on the Creative Economy, the total economic impact of the 12 industries is over $3 billion, directly supporting over 12,000 jobs and representing 3.8% value added as a share of the gross county product. 

Key sectors of Ventura County's creative economy include: 

  • Architecture and Interior Design 
  • Art Galleries 
  • Publishing and Printing 
  • Communication Arts 
  • Visual and Performing Arts Providers 
  • Industrial Design Services 
  • Entertainment 
  • Fashion and Jewelry Design 
  • Toys 
  • Furniture and Decorative Arts 
  • Digital Media 
  • Fine and Performing Arts Schools 

Together, these creative sectors sustain an ecosystem of creatives, arts and culture nonprofits, small and large businesses, and consumers that creates intellectual property, provides arts and cultural services, supports economic development, and serves other businesses in areas such as workforce development, marketing, design, photography, and design. 

Ventura County's creative economy extends beyond economic benefits, fostering social cohesion through cultural experiences, civic pride, and diverse avenues for expression. It drives innovation in education, technology, and sustainability, enhancing community well-being and sustainable development. 

theater director, multicultural actors and actress rehearsing on stage

Filming In Ventura County

At last measure, the film and entertainment industries in Ventura County generate approximately $918 million in total economic impact and support nearly 4,000 jobs, comprising nearly a third of the creative economy. 

Film and Entertainment Sectors: 

  • Motion Picture/Video Production 
  • Postproduction and Distribution 
  • Sound Recording 
  • Radio, Television, and Cable Broadcasting 

To further support and grow this significant economic contributor, the Ventura County Film Commission promotes the region as a prime filming location, streamlines permitting processes, and connects productions with local resources. These efforts strengthen the county's position in the film and television industry, supporting economic growth and creative opportunities in the area.