How Ventura County’s Visitor Economy Fuels Local Growth

As California Tourism Month unfolds, we’re shining a spotlight on one of Ventura County’s strongest economic engines—tourism. Beyond the beachside postcards and weekend getaways, tourism in our region is an economic multiplier that delivers real benefits to our businesses, workers, and communities.

Why It Matters

Tourism isn’t just about leisure; it’s a significant contributor to Ventura County’s economy. The influx of visitors supports local businesses, creates jobs, and generates tax revenues that fund essential public services. Understanding the impact of tourism helps stakeholders make informed decisions to sustain and grow this vital sector.

Key Stats

• $1.93 Billion in Visitor Spending: In 2024, Ventura County saw a 3.4% year-over-year increase in visitor spending, totaling $1.93 billion.

• 16,620 Jobs Supported: Tourism directly supported 16,620 jobs across the county, highlighting its role as a significant employment driver.

• $162 Million in Tax Revenues: The industry generated $162 million in state and local tax revenues, which fund essential services and programs in the community. READ MORE

Community Wins

Tourism enriches the quality of life for residents by supporting local businesses, from boutique shops to family-owned restaurants, fostering a vibrant community atmosphere. Events and attractions, such as the Ventura County Fair and the Channel Islands National Park, offer cultural and recreational opportunities that benefit both tourists and locals alike.

What’s Next

As we navigate the economic uncertainties of 2025, the resilience and vitality of Ventura County’s tourism sector remain evident. Continued investment in tourism infrastructure and marketing will be crucial in sustaining this momentum and ensuring long-term prosperity for the region.

For more detailed insights and data, visit Ventura County Coast’s Industry Page.

Read the full tourism impact report HERE.