Ventura County Elevates Its Sports Tourism Profile

Ventura County is making significant strides in the realm of sports tourism, leveraging its unique coastal assets and community spirit to attract a diverse array of sporting events. From hosting professional training camps to welcoming international competitions, the county is positioning itself as a premier destination for sports enthusiasts and athletes alike.

Why It Matters

Sports tourism is more than just games and competitions; it’s a catalyst for economic growth, community engagement, and regional branding. By attracting athletes and fans from around the globe, Ventura County not only boosts local businesses but also fosters a sense of pride and unity among residents.

Key Highlights

• Dallas Cowboys Training Camp in Oxnard

For the 19th consecutive year, the Dallas Cowboys have chosen Oxnard as their summer training camp location. This event draws thousands of fans, generating significant economic activity for local hotels, restaurants, and retailers. The team’s presence underscores Oxnard’s appeal as a top-tier training destination. READ MORE.

• X Games Ventura 2024

The X Games returned to Ventura County Fairgrounds from June 28-30, 2024, showcasing world-class athletes in skateboarding, BMX, and Moto X. The event not only provided thrilling entertainment but also highlighted Ventura’s capacity to host large-scale international events. Our region will continue to offer pro sport exhibitions and annual events like the X Games a great place to land!

• Kickin’ It!

Ventura County FC
Ventura County’s first pro soccer team, VCFC competes in MLS NEXT Pro and plays home games at William Rolland Stadium in Thousand Oaks. Born from a partnership with LA Galaxy, they bring elite-level soccer to the region. VISIT SITE.

Ventura County Fusion
Since 2006, Fusion has built a reputation for top-tier player development through USL League Two and youth academies. Home field: Ventura College Sportsplex. VISIT SITE

• The Ojai Tennis Tournament

Established in 1896, The Ojai is one of the oldest and most prestigious amateur tennis tournaments in the United States. Held annually in Ojai, the event attracts players and spectators nationwide, reinforcing Ventura County’s rich tennis heritage. VISIT SITE

Community Impact

These events do more than entertain; they stimulate the local economy, create jobs, and promote community involvement. From increased hotel bookings to heightened activity in local eateries and shops, the ripple effects of sports tourism are felt across the county.

Looking Ahead

Ventura County’s commitment to enhancing its sports tourism profile is evident in its strategic planning and community partnerships. By continuing to invest in facilities and foster relationships with sports organizations, the county is poised to attract even more high-profile events in the future.

For more information on upcoming sports events and opportunities in Ventura County, visit Ventura County Coast – Sports.