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Ventura County is a place with remarkable economic vitality, thanks to a high number of investors, both local and foreign. The county is a perfect destination for anyone who intends to start and run a business. However, start-ups in the county face challenges similar to start-ups in other regions, including lack of finances, stiff competition,Read more

Running a successful small business is a constant learning curve, even for the sharpest entrepreneur. It involves understanding your customers’ thinking and actions, discovering new high-ROI content strategies and learning how to manage your employees better. Here are ten lessons to learn and drive your own growth as an entrepreneur. Know what your target customersRead more

Customer retention is a high ROI revenue generation approach that also keeps your competitors at bay. If you’re a small business, here are 14 effective strategies to attract new customers and increase your brand loyalty: Optimize customer serviceIncrease brand loyalty by impressing customers with prompt responses to their queries and concerns. Swift action that boostsRead more

Financing is one of the most critical success factors for many small businesses. Once you’ve created a great business plan, the next important step for you is finding capital. There are many ways to raise funds for your start-up, but some have tougher eligibility requirements than others. Here are some of the options you mayRead more

From a distance, college or university libraries aren’t the grandest of amenities around. They’re certainly not a priority for many students when making their university selections. However, libraries are built and funded to empower learners, which they do when utilized optimally. Here’s a look at several ways in which students can benefit from making theRead more

As a business owner, there are times you may feel stuck. Your sales may be leveling off, you could be struggling to find the right employees or you could just be feeling like you’re incapable of making progress. If you’re in this position, you may need outside help. By consulting experts and using resources offeredRead more

Delivered through online computing and communication technologies, a virtual office offers businesses office-related services and a physical address, without the overhead costs of administrative staff and a long lease. However, this does not necessarily mean it is the best option for your business. Here is a detailed virtual office vs. space rental guide. Advantages ofRead more

Despite qualified women gaining greater representation in the labor force today, there are still glaring gender gaps to address and achieve full inclusion. Statistics show that only 86 women ascend to managerial positions for every 100 men who get the role. It’s much harder for women of color to get promoted to these roles. AsRead more

Many entrepreneurs have launched their business start-up in Ventura County because of its affluent community that attracts high-quality talent with a special combination of ideal climate and beautiful surroundings. Here’s a brief look at why the county is advantageous for start-ups. Why Ventura County Thrives A Ventura County business start-up has many rich resources toRead more

Starting a business can be both energy and time-consuming. The founder must extensively research and self-reflect to find an idea that can be developed into a viable business. As an aspiring business owner, you should ensure your idea is realistic and feasible. Here are six ways in which you can test the viability of yourRead more